The first UK Outbound Planning Forum – sponsored by Rostrvm Solutions – took place last week.
A large part of the event was taken up in discussion with Ofcom regarding predictive dialer regulation and in particular making allowance for predictive dialler answer machine detect (AMD) false positives
A copy of Ofcom’s presentation is available at the Professional Planning Forum web site
A key point that the presentation does not contain was covered in detail during the discussion; if you choose to use automated answer machine detect then you must do your own false-positive testing related to your environment and campaigns. It was explicitly stated that Ofcom will not accept generic manufacturer tests for false-positive rates as evidence in an investigation.
