rostrvm

Last week Ofcom announced the latest rules and guidance surrounding the use of automated calling systems – predictive diallers. The new rules come into force in February 2011 and are primarily focussed upon the use of automated Answer Machine Detection.

In our view the revised rules sound the death knell for Answer Machine Detect. No, Ofcom has not banned the technology but for the vast majority of campaigns continuing to use it would be madness. To find out why we think this log in and read our opinion at http://www.rostrvm.com/in_our_opinion_AMD.php

Following the consultation earlier this year Ofcom has confirmed the revised rules for the use of Answer Machine Detection (AMD) technology with a predictive dialler. In summary “The new rules will prevent a company using answer machine detection equipment more than once a day, unless a call centre agent is on hand to answer the call.  This would mean that consumers currently worst affected should no longer receive repeat silent calls over the course of a day.”

Ofcom’s full statement can be found here.

Rostrvm Solution’s view of the expected impact of the revised rules is available here.

The revised predictive dialler rules come into force in February 2011.