Archive for October, 2010

Predictive dialler – new guidance confirmed

Saturday, October 2nd, 2010

Following the consultation earlier this year Ofcom has confirmed the revised rules for the use of Answer Machine Detection (AMD) technology with a predictive dialler. In summary “The new rules will prevent a company using answer machine detection equipment more than once a day, unless a call centre agent is on hand to answer the call.  This would mean that consumers currently worst affected should no longer receive repeat silent calls over the course of a day.”

Ofcom’s full statement can be found here.

Rostrvm Solution’s view of the expected impact of the revised rules is available here.

The revised predictive dialler rules come into force in February 2011.